Arghyam, a charitable trust working in water and sanitation in India, piloted a behaviour change communication campaign in 25 Gram Panchayats of Davangere district of Karnataka. The campaign sought to generate demand for toilets within the framework of the erstwhile Nirmal Bharat Abhiyan (now the Swachh Bharat Mission), utilising government budgets for Information, Education and Communication (IEC).
The campaign materials are all available for free download and dissemination here. Anyone interested in running a professional communication campaign on sanitation can use these materials.
For more details, write to bcc@arghyam.org
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