If you travel to rural India, you can find wall paintings near bus stands or compound walls of schools or walls of a Panchayat office adorned with messages.
Over the last 10 years or so, I have engaged in designing behaviour change interventions that have been rolled out by governments, foundations, NGO
Paani Foundation was created in 2016, with the vision of making Maharashtra drought-free. From 2016 to 2019, Paani Foundation organized four Water Cup competitions, whose main objective was to make villages water secure through watershed development.
If you are a practitioner, working in the areas of water and sanitation, it is likely that you are building capacities of different people. What if you had a simple but versatile tool that can help build awareness and capacities; that can surface questions and answers and do this for communities, government officials and CSOs?
One of the key goals of every participatory program on water and sanitation is the creation of awareness, leading to behavior change.
What does IEC-HRD mean for large-scale programs such as Jal Jeevan Mission (JJM)?
The mere presence of toilets does very little to change sanitation behaviour in the absence of community ownership and participation. A decade ago, this was more or less the story of Tiruchirapalli, one of the least hygienic cities in the country then.
One of the stated Millennium Development Goals of the United Nations is to improve access to safe drinking water and sanitation and to halve the proportion of population left without the same by 2015.
Despite India’s multi-decade battle to eliminate open defecation, toilets are absent in 69% of rural India (Census 2011).
Rural sanitation is primarily funded by the Union Government. The state governments and beneficiaries contribute towards construction and maintenance of toilets as well.