RFQ - Behaviour Change Communication (BCC) Campaign Water Quality, Handwashing & Community Accountability and Ownership, WaterAid India/Saamuhika Shakti, Bengaluru

Behaviour Change Communication (BCC) Campaign

Water Quality, Handwashing & Community Accountability and Ownership for Waste Picker Communities — Saamuhika Shakti, Bengaluru

Reference No.

SS/BCC/2025-26/01

Proposal Deadline

15 June 2026

Programme

Saamuhika Shakti

 PART A — CONCEPT NOTE

 1. Introduction and Programme Context

Saamuhika Shakti is a multi-stakeholder urban WASH programme initiated and funded by the H&M Foundation, implemented by WaterAid India in Bengaluru from 2021 to 2026. The programme works with informal waste picker communities and their families, residing in informal settlements and temporary colonies across the city. These communities play a critical but invisible role in Bengaluru's solid waste management system, yet continue to face severe exclusion from safe water, sanitation, and hygiene (WASH) services.

 As Saamuhika Shakti enters its final year of Phase 2 (2025–26), WaterAid India is implementing a focused, three-month Behaviour Change Communication (BCC) campaign across ten waste picker settlements in Bengaluru. The campaign addresses two interlinked themes: water quality, handwashing, and safe water handling; and community accountability and ownership of WASH services. Improved behaviour within the community would lead to improved community accountability and ownership, thereby ensuring long-term sustainability of the WASH infrastructure.

The BCC campaign is an independent engagement. It is not linked to or dependent upon the IEC content production or pre-post assessment engagements being managed separately under this programme.

 2. Target Settlements

The BCC campaign will be implemented across the following ten waste picker settlements (a mix of both- notified and non-notified areas), organised into three geographic clusters:

 Cluster

Settlements

Near Lal Bagh (4 settlements)

Bhavani Nagar | Vinobha Nagar | Ramanna Garden | Bande Colony

Near KR Puram (3 settlements)

Munneshwara Nagar | Happy Godown | Akshay Nagar | Kalkere

Near Mysore Road (3 settlements)

Chamundeshwari Nagar | Jai Bhuvaneshwari Nagar |

These settlements have been selected for the BCC based on the following criteria:

Relatively low migration probability

Buy-in received from the Community Leaders

Previous responsiveness of the community towards awareness and behaviour change activities.

Exact boundaries, household counts, and entry points for each settlement will be confirmed with WaterAid India's Bengaluru programme team during inception.

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