AGM-Agri Business

About the Foundation:

Established in 2008, SwitchON Foundation is a pioneering non-profit organization committed to driving sustainable development through innovative solutions in climate-resilient agriculture, clean energy, green livelihoods, and industry decarbonization. With a passionate team of over 175 professionals, we operate across 10 states in India, empowering communities with climate-smart technologies and practices.

Recognized as a Great Place to Work, SwitchON Foundation takes pride in its inclusive and diverse workplace, with strong representation of women in leadership roles. Our impact is amplified through a combination of innovative programs, social enterprises, and strategic policy advocacy aimed at creating lasting change.

To learn more about our work, please visit: www.switchon.org.in

Position Summay:

The AGM-Agri Business Sales & Business Development will drive strategic growth and sustainability for Farmer Producer Organizations (FPOs), Self-Help Groups (SHGs), and SwitchON’s rural enterprises. The role requires strong business acumen, relationship-building skills, and a deep commitment to empowering grassroots producers through market-based solutions.

Key Responsibilities

● Market Development & Partnerships

- Identify and cultivate new B2B and institutional partnerships (buyers, aggregators, agri-exporters, e-commerce, CSR, and government platforms).

- Participate in national and international trade fairs and business meetings to promote rural products and secure market linkages.

- Build and sustain long-term relationships to ensure recurring business and brand recall.

- Monitor competitors, market trends, and pricing to continuously refine market strategies.

● Sales & Business Growth

- Own and deliver on sales targets for FPOs, SHGs, and SwitchON-led enterprises.

- Build a high-quality sales pipeline by identifying demand, reaching out to buyers, and closing deals.

- Lead negotiations on pricing, procurement terms, and formalize long-term MoUs or agreements.

- Track and analyze KPIs including lead conversions, sales growth, and customer retention across geographies.

● Marketing & Brand Strategy

- Design go-to-market strategies, including branding, pricing, packaging, certifications (Organic, GI, etc.), and positioning for different product categories.

- Prepare marketing material such as pitch decks, product profiles, case studies, and visual assets for buyer engagement.

- Collaborate with communication teams to amplify brand visibility across platforms and stakeholder groups.

● Product Commercialization & Enterprise Support

- Support FPOs/SHGs in demand forecasting, revenue planning, and operational readiness to match market expectations.

- Coordinate with procurement, operations, and logistics teams for smooth order fulfillment and buyer satisfaction.

- Facilitate product development based on market needs, including innovation in ready-to-sell packaging and shelf-life solutions.

Qualifications, Experience & Skills

● Education:

- Master’s degree in Agribusiness Management, Agriculture, Rural Development, or a related field.

● Experience:

- Minimum 10 years of relevant experience in agri-marketing, FPO development, or rural enterprise promotion

- Demonstrated success in market linkage development and business support to rural communities

● Skills:

- Strong understanding of agri-value chains, FPO operations, and rural marketing - Excellent communication, negotiation, and stakeholder engagement skills - Proficiency in Hindi, English, and preferably Bengali

- Willingness to travel extensively and engage with rural communities across regions

Reporting Structure

● Reports To: Executive Director

● Team Size: 10–15 technical and field professionals

Travel Requirements

● Extensive travel across Eastern and Western India for field supervision, market development, and stakeholder engagement

Compensation

● Annual CTC:₹8–9 Lakhs per annum(Fixed)

● Additional Benefits: Variable Pay + Commitment Bonus (Compensation will be aligned with experience, qualifications, and current salary)

● Reimbursement: Official travel, stay, and logistics as per organizational policy

Application Process

To apply, please complete the application form and upload your updated CV and cover letter via the link  https://forms.gle/NmTGoJeumhFeSKkj8