Treating today’s newspapers that end up becoming tomorrows waste, he is attempting to change the way we see and treat waste.

His social venture ‘Paperman’ aims at creating a paper recycling revolution. In Chennai he has collaborated with schools, creating a recycle wall, where in students collect their paper waste and sell it to a paperman, and collect the money. Money raised by selling paper is donated to charity, giving the children a valuable life lesson. The students imbibe a culture of both social and environmental consciousness.

He encourages people to recycle paper and has also begun an online database where one can post and find a local paperman