Dear members,
I work with UNICEF’s India Country Office as Water Specialist in the Child’s Environment Programme. We are assisting the government to develop a communications strategy for behaviour change regarding household drinking water. Most institutions seem to produce products to address what are the perceived issues, and do not research in-depth the real reasons for the problem. The end result is that funds are utilised on products and promotion, but there is no rigorous method of analysing effectiveness.Read More
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