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The Nirmal Bharat Yatra (The Great WASH Yatra) - A travelling carnival over 6 weeks spreading awareness on sanitation & hygiene in India
ShareThe Nirmal Bharat Yatra, also called the The Great WASH Yatra is a multichannel, mega-campaign that harnesses the positive power of Cricket and Bollywood to promote awareness and enact behavioural change around sanitation and hygiene in India.
The Nirmal Bharat Yatra has been developed by WASH United and Quicksand, in Collaboration with the Nirmal Bharat Abhiyan. Partners include Swiss Agency for Development and Cooperation (SDC), Bill & Melinda Gates Foundation, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Water Supply & Sanitation Collaborative Council (WSSCC), Arghyam/India Water Portal, WaterAid, UNICEF, Eawag, Goonj and Freshwater Action Network South Asia (FANSA).
"Khulle mein tatti kabhi na karna" - Nirmal Bharat Yatra's video campaign to spread awareness on sanitation and hygiene
The Ministry of Drinking Water & Sanitation’s Nirmal Bharat Abhiyan (NBA) campaign, WASH United, and Quicksand are working very closely on the Yatra. The event format resembles a giant carnival in every sense. The bright lights, vibrant colours, and tantalizing scents will bring out the kid in every attendee. Thematically, the event narrative harnesses the positive power of things Indians love most (mythology, cricket, Bollywood, dance, and song) and couples it with WASH messaging to ensure resonance amongst attendees. There will be games like Poop Air Hockey, Germ Pyramid and lots more; dance performances and quiz shows and art exhibitions on display at the Yatra.
Toilets are Beautiful
Join the Toilets are Beautiful Campaign that began yesterday in Delhi! More details here.
Yatra route:
| Yatra stops | Dates |
| Wardha, Maharashtra | October 3-4 2012 |
| Indore, Madhya Pradhesh | October 14-15 2012 |
| Kota, Rajasthan | October 20-21 2012 |
| Gwalior, Madhya Pradesh | October 31-November 1 2012 |
| Gorakhpur, Uttar Pradesh | November 9-10 2012 |
| Bettiah, Bihar | November 17-19 2012 |
Watch this space for regular updates through the Yatra!
- "We don't talk about it at all !" - The taboo of menstruation in rural Maharashtra, a major deterrent in achieving menstrual hygiene
- Rain washed our tents, but not the Great Wash Yatra: Day 1 in Wardha
- Breaking the menstrual taboo
Also published in The Better India here. - A different mindset, a different thought
- My Yatra, Your Yatra, Our Yatra: Jairam Ramesh inaugurates the Nirmal Bharat Yatra from Bapu's Wardha
- The week that was: Nirmal Bharat Yatra
- Teaching the teachers
- The week that was: Part II: Nirmal Bharat Yatra
- "I Love My Daughter": The story of a cook in an Indore school
- Stop 2 of the Nirmal Bharat Yatra: Indore: An Enriching Experience
- Bappu's India: Mahatma Gandhi's model of a toilet
Also published in The Alternative here. - Different faces of goodness
- Two schools, two toilets - one behaviour
- The Dirty Picture: Improving sanitation and hygiene in India with the Nirmal Bharat Yatra
- A Visit to a WASH school
- Jhansi ki Rani, Gwalior Fort and an autumn evening: Stop 4 of the Nirmal Bharat Yatra
- Away from home - Bonding over food at the Nirmal Bharat Yatra
- Training of Teachers at Gorakhpur: Stop 5 of the Nirmal Bharat Yatra
- Segregation - the culprit: Menstrual Hygiene Training of Teachers on the Nirmal Bharat Yatra
- The Nirmal Bharat Yatra: Goodwill on Wheels
- My Launch Pad: The Nirmal Bharat Yatra
Get in touch with us, through the comments section below, if you would like to get involved with the Yatra.
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Join the Conversation
Received over email from Sarvadhana Sangam
Greetings from Sarvadhana, Tamil Nadu, India!
We are happy to hear that the campagin is to create awareness on sanitation and hygiene in rural India. We also would like to join the campaign. More news in our next mail.
With kind regards,
Sundaresan & Sarvadhana,
Tiruvannamalai, Tamil Nadu,
Please update me the schedule of the event on 9 & 10 November at Gorakhpur.
Thank you.
Dear Praveen,
The Yatra is open to all on November 9 and 10 in Gorakhpur. There is no set schedule for the days the Yatra is open in each stop. It is a 2 day event where multiple activities are happening at the same time, like any mela or carnival. There are games, performances, labs and much more which people can visit when they come to the Yatra. In Gorakhpur, the Yatra is located at the Murari Inter High School Ground, at P O Sahajanva, Gorakhpur district.
Hope you can attend in Gorakhpur!
Thank you,
Priya Desai
India Water Portal Team
Dear Sir,
DRDO had developed ready made toilets for Army Jawans posted in hilly areas full of snows. Will you kindly let me know to whom to contact for purchase of such toilets in my village?
Dear SC Aggarwal,
Please see this link for more information on DRDO's bio-digestor toilets. According to this article, the Ministry of Rural Development has proposed installation of these toilets in all Gram Panchayats in India over the next decade. Also view this article on the same topic.
FICCI's website mentions the launch of these toilets in association with DRDO: http://www.ficci.com/past-events-page.asp?evid=21046 and http://www.ficci.com/pressrelease/956/FICCI-press-july26-sanitation.pdf you can try and contact the media people listed in the last link, Mr. Ravi Gupta or Mr. Rajiv Tyagi for more information on how you can buy these toilets.
Thank you,
Priya Desai
India Water Portal Team
Hello Priya,
I am working for Clean Drinking Water organization in Ahmedabad and shall be at Patna during the week of 11th -18th Nov.
I shall like to attend the Yatra. In case any help is required, I can join a day or two before also at Bettiah.
Kindly connect me to the Organizers. The website is showing malware.
Regards
Ankit Tulsyan
Dear Ankit,
Thanks for your interest in participating in the Yatra. It is scheduled to open to the public in Bettiah from November 17 - 19. This will be the final stop of the Yatra. The main organisers for the Yatra are WASH United and Quicksand. The correct website for the Yatra is http://www.nirmalbharatyatra.org. You can get in touch with them through the contact page or email info@greatwashyatra.org. There is a big group of people involved in making the Yatra happen, and they are travelling through the entire journey. I'm sure they would be happy to have as much help as they can get at individual stops.
If you do not get a response from either of the above 2 avenues, I will connect you to someone at the Yatra who you can call.
The location for the Yatra in Bettiah is the Maharaja Stadium, Jagjeevan nagar, opposite the Division Office in Bettiah.
Thank you!
Priya Desai
India Water Portal Team
In past , all such yatras for awareness have failed, as they have focussed on celebrities rather than involving the common man. Such yatras have become a eye wash.
Lets hope "The GREAT WASH YATRA", will be successful, in the long ardous journey of achieving sanitation for all.
Interesting and a wonderful endeavour! Thanks to The Ministry of Drinking Water & Sanitation.
No where close to Andhra Pradesh..would have liked to join. Please update with videos and write ups about them.
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