The Nirmal Bharat Yatra, also called the The Great WASH Yatra aims to promote awareness and enact behavioural change around sanitation and hygiene in India
The Nirmal Bharat Yatra, also called the The Great WASH Yatra is a multichannel, mega-campaign that harnesses the positive power of Cricket and Bollywood to promote awareness and enact behavioural change around sanitation and hygiene in India.
"Khulle mein tatti kabhi na karna" - Nirmal Bharat Yatra's video campaign to spread awareness on sanitation and hygiene
The Ministry of Drinking Water & Sanitation’s Nirmal Bharat Abhiyan (NBA) campaign, WASH United, and Quicksand are working very closely on the Yatra. The event format resembles a giant carnival in every sense. The bright lights, vibrant colours, and tantalizing scents will bring out the kid in every attendee. Thematically, the event narrative harnesses the positive power of things Indians love most (mythology, cricket, Bollywood, dance, and song) and couples it with WASH messaging to ensure resonance amongst attendees. There will be games like Poop Air Hockey, Germ Pyramid and lots more; dance performances and quiz shows and art exhibitions on display at the Yatra.
Toilets are Beautiful
Join the Toilets are Beautiful Campaign that began yesterday in Delhi! More details here.
October 3-4 2012
Indore, Madhya Pradhesh
October 14-15 2012
October 20-21 2012
Gwalior, Madhya Pradesh
October 31-November 1 2012
Gorakhpur, Uttar Pradesh
November 9-10 2012
November 17-19 2012
Watch this space for regular updates through the Yatra!